Equal Beauty ~ Dair

Odair Pereira, Dair designer, creates collections that emphasis a personal identity. Dair’s fall winter 2017 collection at Art Hearts Fashion Week at the Beverly Hilton  is clothing that brings equality and beauty to everyone.

The season’s collection takes a turn from the bold spring summer colors. Fall tones and black with strong lines. We continue to see that there is more to fashion than fabric with the collections. There is an emphasis on art, geometrics, and movements.

The collections brings a fusion of streetwear and couture. This provides a successful clothing line that has a modern edge allowing for a unique personal style. Pereira states, “DAIR emphasizes that all clothing needs to visualize your true identity, which makes you stand out at all times.” The styling continues with this vision.

April Love Pro Makeup Academy provided a geometric eyes makeup for the women with a couture abstract design. The shapes creations completed with Bdellium tools and Crown Pro makeup. Hair is very strong lines and dimension: high pony tails, square and circle buns on the top, men’s hair shapes with were specially created by Myo Lai in collaboration with CoCre8 powered by Sexy Hair.

Singer songwriter Jaki Nelson performs What We Want to Do opening the runway. She is wearing Dair giving us a sneak peek to the runway.

Pereira brings a strong design and styling to the collection. He states, “the main object is to make you feel the best version of yourself. All of this adds up together in our slogan: DAIR to be first, DAIR to be different, DAIR to be you! DAIR collection fits it all.” This collection presents beauty and equality. Full collection here https://4chionmarketing1.wordpress.com/2017/04/09/dair-fall-winter-2017-beverly-hills/

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