Taking The Emmy Creative Arts By Storm

Laura Ricciardi and Moira Demos Emmys 4Chion Marketing
Laura Ricciardi and Moira Demos Emmy’s Creative Arts 2016

Laura Ricciardi and Moira Demos joins us on the red carpet at the Emmy® Creative Arts Awards. The duo took the evening by storm with their documentary Making of a Murderer on Netflix.

This 10-hour series took 10 years from a conception during film school to airing on Netflix. The story needed time to be told correctly and accurately. The couple moved from New York to Wisconsin for two years. This provided a time for them to research, gain trust about tell the story, and immerse in the story.

They took the story from criminal justice, a victim point of view, to the criminal point of view. The ability for the subjects to trust the duo to share their story accurately made the documentary successful. This documentary is a social justice story instead of criminal justice.


They shared about the documentary providing a voice, engagement, and conversation that went globally. There was even an online petition sent to President Obama requesting Steven Avery be exonerated.

They discuss that the documentary was not to solve the crime, but to tell the story of Steve Avery, his family, and the community. They said, “we welcome anyone to research the story. It is all public record.”

and Moira Demos Emmys 4Chion Marketing
Emmy’s Creative Arts 2016 Red Carpet

Ricciardi states, “It took some time to get through the noise after the series aired, we are focused on the goal.” They will be returning with season two. The story continues to have questions.

Demos states, “The story continues to evolve. We continue to follow the events taking place. It is not over.” They are currently working on a project from Huffpost article, America’s Most Admired Lawbreaker.

Ricciardi and Demos worked together on filming, concept, production, editing, and a partnership to air the series. The team has grown and they are deeply grateful for their team.

The success each day they said “came from the story and the focus to tell the facts.” Ricciardi states, “The lesson best learned is that we need to have more empathy and dignity towards each other.”

Making of A Murderer awarded the 4 Emmys at The Creative Arts for Outstanding Picture Editing For Nonfiction Programming, Outstanding Directing For Nonfiction Programming, Outstanding Writing for Nonfiction Programming, Outstanding Writing for Nonfiction Programming, and Outstanding Documentary Or Nonfiction Series.

See all the photos from the two-day event here:




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