As the Super Bowl rolls around on Sunday we will watch the commercials of large brands bringing the best in brand awareness. These ads cost 2.5 million dollars for 15 seconds. Marketing plans, testing, and following the brand development will assist with ensuring a successful ad resulting in strong brand awareness.
Starbucks, Coca-Cola, and Apple are brands that you know exactly what brand they are, what they represent, and their values. Developing your own brand can accomplish the same response and results as a top brand, while creating a longevity relevant brand.
Creating that brand requires dedication, marketing, and goals. Coca-Cola evaluates the value of the brand each year. “Great brands are ‘business strategy brought to life,’ delivering a seamless experience across product and service, physical spaces and places, internal culture and communications.” This keeps the brand relevant, current, and accomplishing goals.
Developing your brand for an over night success requires:
- Research
- Brand logo, colors, voice, and management
- Strategize
- Define, create your brand story, consistency
- Marketing
- Brand message, communication, and seamless experience
- Re-Evaluation
- Brand relevance, promises, and value
Following these steps will get your brand on a great start, but moving the brand to being relevant and recognized requires putting the steps above in motion.
There are many ways to get your brand moving. Partnering with other brands brings reputations, audience, and a following. Offer a free service or product allowing for brand experiencing. Investigate ways to get your brand to promote itself increasing users and brand trust. Business brand accessible with apps, social media, and more keep the conversation and brand moving.
Customers prefer to work with people over business. Keeping your brand message authentic brings your brand voice forward. Developing a trust with your audience and keeping your brand on the top of their minds. Allowing for you keep your business personal.
Consistency, research, and strategy is key to developing a strong brand. Bringing an increase trust, customers, and brand awareness.
