Olympics and Social Media
The closing ceremonies are over and the athletes on their way back home. This Olympics brought a connection that has not been seen before. Social media changed the way the athletes, sponsors, and citizens connected and communicated about the events.
This became an instant sensation of McKayla is not impressed and the image was place on thousands of other images with the saying McKayla is not impressed. The women’s gymnastic team including McKayla played right along with the messages.
NBC took the time each day to add a segment that talked about the trending Tweets and social media messages. Ryan Seacrest would rank the stories and what was trending for the Olympics. They went as far to compare stats and numbers increasing interest in those watching to connect with the trending stories and athletes.
Athletes have always enjoyed social media and connecting with their fans and the Olympic athlete was no different. Fans quickly would message their favorite athlete or event and participate in the on going conversations.
Mariel, a fencer for the US would take the time to share her own messages and images personally. This brought a new fan base to the event and a connection to a sport that relied on smaller venues to keep fans updated on the status.
Social media for the Olympics did not come without its own set of issues, guidelines, and rules. The International Olympic Committee expelled Morganella, Swiss soccer player, after a racist tweet about South Korea. Voula, a triple jumper, was expelled two days before the games started for mocking African immigrants. Fans who decided to post cyberbulling messages to athletes were not exempt from punishment. A 17-year was arrested for tweeting a bulling message to Tom Daley, a British diver.
This provided a way for fans unhappy and with an opinion the venue to discuss their problem. Many were unhappy that the opening ceremonies were not available live in the US. It did not take long for those with a voice to connect on Twitter via #nbcfail and voice their unhappiness. This also led Twitter to shut down a newspaper critic’s Twitter account when he tweeted a NBC executives email address.
Social media brought us as citizens and athletes closer to the Olympic experience with messages and images from the sidelines, arenas, and moments not capture by television, but we did learn a few things from the social media experience:
- Create a policy regarding posting online about employees, brands, and products etc.
- Enforce this policy with the highest of standards.
- Repair all situations immediately and online do not wait days or weeks. Social media is fast and vast.
- Provide a public resolution for the mistakes or misinformation.
Social media created a way for athletes to brand themselves provide a personal glimpse in the events, and communications. It provided check-ins, feedback, and a more personal touch to the events.
Social media is here to stay. We need to understand it, use it, and not abuse it. 4Chion Marketing will be happy to assist with your social marketing needs. Please feel free to contact us today.
Contact: Tammy Forchion Director
Organization: 4Chion Marketing
Phone Number: 623-241-7424